Hunger Cult
Hunger Cult is an apparel line based in Los Angeles, CA. Originally, the logo concept went from food themed to other logo choices.
Eventually, the client decided on a sheep in wolves' clothing, instead of the usual saying, "Wolf in Sheep's Clothing." When the roles are reversed, the sheep is no longer part of the flock, but independent.
Eventually, the client decided on a sheep in wolves' clothing, instead of the usual saying, "Wolf in Sheep's Clothing." When the roles are reversed, the sheep is no longer part of the flock, but independent.